Two Spanish football teams, Real Madrid and Barcelona, teamed up to file a trademark for bitcoin transactions and their web3 metaverse services.
On August 5, the USPTO (United States Patent and Trademark Office) received the trademark application.
On August 11, USPTO-licensed lawyer Mike Kondoudis tweeted to confirm the information that the trademark covered products in the crypto and virtual gaming industries, including virtual reality and cryptographic software, downloadable software for use as an e-wallet, and software for managing cryptocurrency transactions using blockchain technology.
The practice of trademark registration and web3 expansion is not exclusive to football or even sports. The payment giant Mastercard submitted at least 15 trademark applications related to cryptocurrencies, NFTs, and the metaverse, according to data from the trademark office.
Walmart also registered at least seven trademarks before the end of December 2021, signaling the retailer’s entry into crypto and NFTs. As businesses speed up their growth into Web3, the American bakery firm Panera also registered a trademark for the “Paneraverse.”