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Atlético de Madrid of Spain Teams up With STEPN and WhaleFin for the Launch of NFT Sneakers

The Spanish football team Atlético de Madrid has disclosed its collaboration with WhaleFin to introduce 1,001 NFT sneakers on the STEPN platform. The three major rarity levels of the NFT football boots will grant collectors access to a variety of special incentives, such as a free trip to the club’s Civitas Metropolitano home stadium to watch a live game.

Atlético de Madrid, a Spanish soccer powerhouse, is the most recent sports team to jump on the digital collectibles and metaverse bandwagon as businesses all over the world continue to use distributed ledger technology (DLT) to encourage interaction with its community members.

The NFT team has made it known that there will be three different rarity categories for the sneakers: “common,” “uncommon,” and “rare.” In the “common” category, there will be a total of 850 NFT sneakers that reflect the different honors and trophies that the club has received, along with the occasion and location of each win.

The club’s stadiums will be represented by 140 NFT sneakers in the uncommon category, while the eleven Atlético players that take the field for the team each matchday will be represented by a group of 11 digital collectibles in the rare category.

The club has specifically indicated that the NFT sneakers will grant collectors access to a variety of exclusive advantages within the STEPN and WhaleFin ecosystems. All-expenses-paid tickets to a live game at the team’s Civitas Metropolitano stadium, official Atlético de Madrid shirts, and other exclusive opportunities are also available to NFT holders.

Chief Revenue Officer of STEPN, Mable Jiang, called the endeavor a tremendous success for the business. He stated:

“This alliance with WhaleFin and Atlético de Madrid will offer a unique experience to fans around the world. It is an unprecedented agreement for STEPN. Through this collaboration, we aim to connect the world of physical activity with the Wb3 space by providing tangible rewards in the real world. The launch of this collection is a key step in our journey to show the value of collecting and the usefulness of NFTs and we see great potential in helping partners connect with their communities through our products.”

STEPN, a move-to-earn platform powered by the Solana (SOL) blockchain and introduced in August 2021 by Satoshi Lab, enables users to get money while performing basic physical activities like running and walking.

NFT trading volume has significantly decreased as a result of the current crypto market crisis, yet prominent companies throughout the world are still interested in these creative digital collectibles.

With its foray into the metaverse, Atlético de Madrid now ranks among the top Spanish teams actively investigating NFTs and Web3.

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