Both Dapper Labs and FTX have turned their attention towards the National Football League (NFL) in order to expand their businesses even more.
Dapper Labs has begun working on an NFL collectibles marketplace. FTX, meanwhile, has begun an endorsement deal with Aaron Jones of the Green Bay Packers.
This new NFL marketplace will make its debut somewhere before the next season starts, in January.
The platform will rely on the model of Top Shot in which NBA highlights are tokenized and sold as collectibles.
At the same time, the running back for Green Bay Packers, Aaron Jones, has signed with FTX to become part of the ambassador team of the exchange. Jones will receive his pay in crypto.