Fox Entertainment released a line of NFTs based on the hit singing competition, “The Masked Singer,” with 20,000 NFTs being given away in less than a day.
Fox put $100 million in its new Blockchain Creative Labs division which is in charge of NFTs.
Yesterday, 10,000 free “Miss Masky” NFTs in “The MaskVerse” collection went to be claimed by fans in only ten hours. As a result of the huge demand, Fox gave away a further 10,000 NFTs today.
Every ERC-721 and 1155 collectible includes a character from “The Masked Singer” and is minted on the Eluv.io blockchain. In order to receive the NFTs, people had to connect their digital wallets to MaskVerse.com.
On October 20th, Fox wants to debut the marketplace where fans will have the chance to purchase, sell, and trade Masked Singer NFTs.