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Gucci’s First Celebrity Avatar on the Roblox Metaverse Platform Is Miley Cyrus

International superstar Miley Cyrus has, at last, entered the metaverse. This came after the celebrity was made the face of the Flora Gorgeous Jasmine fragrance by the well-known Italian luxury brand Gucci.

According to reports, Gucci and well-known singer Miley Cyrus have entered into a metaverse partnership. With this collaboration, a famous person makes their first appearance on the Roblox metaverse platform. The singer is also Gucci’s Gucci Town’s first celebrity avatar.

The company’s virtual home, Gucci Town, debuted on Roblox earlier this year. Users can now view Miley Cyrus’s digital avatar in Gucci Town.

Players can also follow Cyrus’s virtual avatar as they complete various tasks and quests. Additionally, this initiative marks the debut of the company’s first beauty product on Roblox.

The Gucci Flora video game was created by the Swedish video game firm The Gang. Players can purchase the digital version of the perfume bottle in the company’s virtual store, just like other virtual-based scents.

Visitors can even use the scent bottle as a backpack while undertaking other trips. How much the bag would cost is unknown.

Nevertheless, Vogue Business previously reported that a digitized Gucci Blondie Bag cost more than $5 (325 Robux). As a result, the cost of the digital Flora backpack may be comparable.

Gucci Town users can engage in other things in the interim. In the Mini Game Heights, they might discover Flora letters, activate unique features, and win prizes.

Prior to now, prizes were given to gamers based on how active they were on the platform. As a result, users may get access to various tasks and challenges. Additionally, users can photograph Miley Cyrus on the Selfie Way.

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