Mike Kondoudis tweeted yesterday that KFC, the fast-food behemoth, had applied for a trademark for its name and insignia for virtual drinks and meals. Several more well-known food companies have lately applied for NFT-related trademarks, implying a foray into the metaverse. The food business will greatly gain from this entry into the Metaverse.
KFC has submitted a trademark registration for its name and other emblems, according to Mike Kondoudis, a licensed trademark attorney. The logos for virtual foods and drinks, NFTs and NFT-backed multimedia, virtual restaurants with virtual goods, and an online store with virtual goods are all included in this new trademark application.
As a result, the trademark covers proposals for downloading loyalty cards as well as other entertainment services, such as virtual games. Furthermore, meal deliveries will be available in both the Metaverse and the actual world in this virtual environment.
“Clearly, Yum! Brands sees the potential of the Metaverse and is preparing its trademarks and brands for the virtual economy that will dominate it,” declared Kondoudis.
Mr. Kondoudis was alluding to the fact that the corporation had filed applications because it intended to enter the Metaverse. The US Patent and Trademark Offices received this application on March 25th.
Other food companies controlled by Brands, like Pizza Hut and Taco Bell, have also registered for trademarks for their names and logos for drinks and dishes, according to the trademark lawyer.
Many companies in the food, wearables and other industries have moved into the metaverse in recent months. McDonald’s declared plans to enter the Metaverse earlier this year. This world’s largest food chain, according to sources, has filed ten metaverse patents that allow it to provide food both online and in person.
According to sources, McDonald’s collaborated with Humberto Leon to provide Zodia collections in the Metaverse during the Lunar New Year celebration.
On the 25th, another eatery, Dunkin Donuts, submitted trademark applications. Panera Bread, Wendy’s, Panda Express, Hooters, Burger King, and Guy Fieri’s Flavortown have all filed trademark applications. The food industry is already flooding the Metaverse, according to these applications filed in the last few days and weeks.