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McDonald’s Celebrates the Chinese New Year in the Metaverse

McDonald’s and Humberto Leon (the co-founder of fashion brand Opening Ceremony) have collaborated on a zodiac collection in the Metaverse with the first one to be honored being the Lunar New Year, which lasts between February 1st and February 15th.

Those who want to celebrate the Year of the Tiger in the Metaverse will enjoy “one-of-a-kind collection of zodiac animal designs” that were created by Leon or have their horoscope read based on their birth date.

Leon said that McDonald’s is a company that “has always been committed to embracing and celebrating the universality of all cultures.”

He further added:

“Kicking off Lunar New Year with McDonald’s in a way that underscores the creativity and innovation of the Asian American community makes me proud to offer a true expression of my identity and the influences that have shaped it, to which I know many will relate.”

McDonald’s Senior Director of Cultural Engagement, Elizabeth Campbell, declared:

“We’re honored to celebrate this Lunar New Year through his art expressions and hope our fans will enjoy this very cool and celebratory experience with us.”

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