It seems that the NFL has told its teams that they can’t accept or sign sponsorship deals with crypto trading companies or other crypto products. Teams are also barred from selling their own NFTs.
Meanwhile, other professional leagues and many athletes have actually welcomed crypto and NFTs with open arms.
The NFT rules are indeed strict. Teams aren’t allowed to issue or sell NFT, and they aren’t permitted to accept sponsorships from crypto trading companies. The rules are meant to stay in place for a while until the NFL creates an official strategy for using crypto and NFTs.
The NFL is knowing for not being fast in embracing new ideas – it was the last major league in the US that allowed liquor and gambling sponsors, for example.
According to a team official, the new official guidelines include the following section:
“Clubs are prohibited from selling, or otherwise allowing within club controlled media, advertisements for specific cryptocurrencies, initial coin offerings, other cryptocurrency sales or any other media category as it relates to blockchain, digital asset or as blockchain company, except as outlined in this policy.”
Still, sponsorship is allowed with “companies whose primary business is providing investment advisory and or fund management services in connection with cryptocurrency, provided that such advertising sponsorship rights are limited to promoting the company’s corporate brands.”