Los Angeles Rams superstar Odell Beckham Jr. is working with Cash App in order to get his $4.24 million salary in Bitcoin for the 2021 – 2022 NFL season. He has also revealed that he is giving away $1 million in BTC to his Twitter followers.
The giveaway will last until December 10th or until all funds are gone – whichever happens first. In order to enter, fans have to reply to his tweet with their Cash App $Cashtag and the hashtag #OBJBTC.
More and more celebrities are partnering up with actors in the crypto world. Crypto companies view celebrity collaborations as a way of bringing more music and sports fans onto their platforms. Plenty of celebrities have decided to get their salary in crypto, give away crypto, or, in this case, both.
On November 1st, it was revealed that three-time NFL MVP, Green Bay Packers quarterback Aaron Rodgers would receive a part of his salary in Bitcoin and he also began a $1 million Bitcoin giveaway on Twitter and Instagram, also by partnering up with Cash App.
Only a week before Rodgers, it was confirmed that Tom Brady, the Tampa Bay Buccaneers quarterback, offered a fan who caught the ball he threw for his 600th career touchdown pass one Bitcoin. This summer, Brady and Gisele Bündchen, his wife, became ambassadors for FTX after taking an equity stake in it.
A year ago, around Christmas, Grammy-winning rapper Megan Thee Stallion announced she was “giving $1 MILLION in Bitcoin to as many hotties as I can!,” also in collaboration with Cash App, while this spring, Miley Cyrus did the same. Mariah Carey also joined in the fun this autumn.
The downside of these celebrity endorsements and giveaways is that scammers try to impersonate friends of celebrities, or celebrities themselves, and try to steal people’s money. As a result, the Better Business Bureau (BBB) has issued warnings regarding social media campaigns that make such promises.
“It’s not that these sites or programs are in and of themselves bad. It’s, unfortunately, that scammers are using them to practice their scams,” declared director of strategic marketing at the BBB, Whitney Adkins.