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Premier League Football Club Starts VR Partnership With Crypto Betting Site

Premier League football club Southampton FC has just announced it has entered a partnership with crypto betting website Sportsbet.io. This collaboration will let Southampton fans enjoy the matchday experience despite the lockdown thanks to virtual reality headsets.

It was also announced that influencers would be given sums of Bitcoin in order to create a distinctive VR experience.

Sportsbet.io officially became the main club partner of Southampton FC when the 2020-2021 season began. The website now wants to use its matchday rights in the virtual world as well.

The betting website had also signed a three-year partnership with Arsenal when the season started. This made it the club’s official betting partner.

Even before, Sportsbet.io accepted crypto deposits in Bitcoin, Ethereum, Litecoin, Tron, XRP, Tether, and others.

The founder of Coingaming Group, Tim Heath, which controls Sportsbet, commented that he believes in an evolving relationship between football and crypto:

“We think cryptocurrency has a big future in football and we’re right behind it. Alongside fan experiences like this, we’ve just seen the first Bitcoin transfer take place where a footballer was purchased using cryptocurrency and signed for DUX Internacional de Madrid, and earlier this year NFL pro footballer Russell Okung said he’s getting his salary in Bitcoin,” said Heath, adding, “We’re likely to see more of the same — from clubs finding new ways to engage with fans on a matchday to the way business is done at the top of the game.”

The connection between crypto and football is indeed growing, as Sportsbet also has sponsorship deals with Watford FC and Flamengo.

In 2020 we also had footballers release their very own crypto tokens, and many major clubs got involved with blockchain or crypto. Among them, we can mention Bayern Munich, S.S.Lazio, FC Barcelona, and Borussia Dortmund.

“As a club, our digital approach has always looked to redefine the content status-quo and we were excited at the shared values between ourselves and the Sportsbet.io team,” commented David Thomas, chief commercial officer at Southampton FC.
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