Snoop Dogg has premiered his first NFT collaboration with artist Coldie as part of the final release of the Decentral Eyes Portrait Series.
The “Decentralized Dogg” NFT was minted on November 29th on SuperRare at 7:15 PM UTC, and the auction will last until December 3rd.
Said NFT is a stereoscopic 3D collage made out of 10 portraits of Snoop Dogg in different moments of his life, with a score by an original NFT-inspired soundtrack created by Snoop himself. Currently, the highest bid stands at 169 ETH or $760,000.
Nick Adler, one of Snoop’s investment partners, stated that the NFT drop represents just “beginning of Snoop’s work in the NFT and art space.” Taking into consideration how the NFT would perform, Snoop would be “absolutely open to future collaborations with Coldie or other iconic NFT artists.”
He further declared that Snoop wants a continuous relationship with the collector or DAO that will buy the NFT.
“For us, what’s interesting about the current climate is that we plan to sort of continue to evolve this piece. Like maybe we could use this piece for other works we do, whether it’s the cover of a future album or a book.”
Coldie revealed that the management of Snoop Dogg is taking into consideration to use the artwork as augmented reality labels for wine bottles or even as a book cover:
“We could do Snoop wine bottles that use augmented reality, where the portrait comes to life on a wine bottle. That leads so much more value to the collector because he’s got millions of eyes on the artwork.”
Snoop recently declared during an interview:
The description of the NFT on SuperRare reads:
“The purple area is a nod to his hip-hop royalty. The halftone and grunge effect on his left eye speaks to his being an OG in the game and the Doggystyle references are a nod to his epic first release.”