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Tezos and Manchester United Begin $27M Collaboration

It was reported that Manchester United will confirm a multi-year training kit sponsorship by Tezos, the PoS blockchain platform. The deal is reported to cost about $27 million per year and Tezos will place its logo on the training uniform of the team.

It seems Manchester United has finished filming promotional material before the official announcement. It was also reported that the collaboration could involve working together on the metaverse or similar Web3 projects.

Tezos is known for working with the world of sports – in May 2021, Tezos became the official blockchain partner of RedBull. In November of the same year, Tezos created its first NFT fan experience.

Tezos is also an official technical partner for Formula 1, Indycar, and esports teams beginning with 2021 and it was also used in the release of McLaren Racing’s NFT collection in the autumn of 2021.

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