In the cryptoverse, The Weeknd has found an ally. The Weeknd’s new tour has just announced that Binance is the official sponsor.
The tour, dubbed “After Hours Til Dawn,” will be the first worldwide concert tour to use Web 3.0 technology. According to a press release, this will result in a better fan experience.
The Weeknd and Binance will work on a unique NFT collection for the tour. The commemorative NFTs will be accessible via virtual tickets.
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge. It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
The Weeknd is a Global Goodwill Ambassador for the United Nations World Food Programme. To alleviate poverty in hotspots around the world, he established the XO Humanitarian Fund. The fund will receive a $2 million donation from Binance. In addition, an NFT collaboration between the artist and Binance will donate 5% of revenues to the charity.
His song “Blinding Lights” is the most successful song of all time on the “Billboard” Hot 100.
The Weeknd‘s tour is set to begin on July 8th.