An intriguing new collaboration from Binance features Khaby Lame, an Italian creator with a very popular TikTok fanbase, who has been named their worldwide brand ambassador.
Binance is the largest cryptocurrency exchange in the world and the brains behind its blockchain ecosystem. Lame will hopefully encourage his 144.7 million followers to use Web3 and become more aware of it.
Recently, Lame gained famous online for mocking overly complex “life hack” films. He carried out all of this without speaking a word. Lame’s “Khaby maneuver” adds padding to the whole thing.
Binance has a plan for Lame to help clarify some myths about Web3. The multi-year partnership is still in effect with the deal. Additionally, Lame and Binance will work together on special NFT collections.
Lame stated: “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”
The Binance Global Vice President of Marketing, James Rothwell, declared: “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor and think it will bring relevance and relatability as we scale Web3 adoption. With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
Not only is Lame the most popular creator on TikTok, but he also has 78 million Instagram followers.