Millennials are an odd blend of social anxiety and enthusiasm for cryptocurrencies. If a recent survey is any indication, at least.
Me&U, a company that creates technology for at-table ordering, has issued a new poll. The paper makes an effort to foresee what operators in the hospitality industry will need in the future. The study was conducted in the US, Australia, and the United Kingdom.
New information on Millennials and how they envision their dining experiences has come to light in the survey.
When asked if they would like to be able to test out a new location in the metaverse before they visit, 52% of Millennials said yes. Millennials detest surprises, so you can’t give them any. They must always be aware of what lies ahead!
“Hospitality venues of the future will also see the role of the metaverse coming into play. Most Millennials agreed they’d be interested in trying a new venue in the metaverse first. Half would be interested in a venue using the metaverse to experience virtual reality activities, such as virtual tours of the region they selected their wine from. As operators look to keep their fingers on the pulse of consumer demand, this data will empower hospitality businesses to ‘future-proof,’ and thereby accelerate key aspects of their business for years to come.”
me&u further added: “Over the last few years, restaurants and bars began to shift towards the use of technology for the same reason most industries quickly adapt to these advancements – to create a more efficient operation. With the rise of hyper-personalized venues comes the need to tailor the experience to every unique visitor. Half of the consumers surveyed were found to be more likely to visit venues that use technology to give them a personalized menu that’s unique to their tastes, including tailored beverage recommendations.”
What is certain about Millennials is that they are huge alcoholic squares. 33% of respondents believe that restaurants and bars should provide a variety of alcohol-free options. Moreover, a third would go to pubs or eateries without booze.