The CEO of Grayscale, Michael Sonnenshein, has recently disclosed that TIME Magazine is making progress towards crypto adoption.
TIME will partner up with Grayscale in order to release a series of educational videos. The release is expected to take place this summer, following the partnership.
TIME, as a company, will also hold BTC on its balance sheet, similar to the moves made by MicroStrategy and Tesla.
Furthermore, the president of TIME, Keith Grossman, will be paid in BTC.
Naturally, Sonnenshein didn’t reveal how much BTC the magazine intends to acquire, or how much Grossman will be paid.
This isn’t the first time that TIME had dabbed into the world of crypto. In March, TIME turned some of its classic magazine covers into NFT tokens. The magazine has also revealed that it will accept BTC payments for subscriptions and that it wants to hire a CFO that is familiar with the cryptocurrency.