Italian soccer club AS Roma has signed a three-year deal with blockchain fintech Zytara Labs which is worth €36 million ($42 million). The deal includes match jersey sponsorship, NFTs souvenirs, and a higher degree of contact between the fans and the club.
AS Roma will be incorporated into the DigitalBits blockchain network, which belongs to Zytara Labs. The emblem of DigitalBits will appear on the men’s and women’s first teams’ home, away, third, and goalie jerseys.
Furthermore, 25 commemorative gold rings will also be created for sale.
“We could not be more excited to have AS Roma officially join the DigitalBits ecosystem. DigitalBits is a blockchain known for its speed, efficiency, and sustainability: traits that mirror the values of our club and will allow us to deepen the engagement with our fans worldwide in numerous ways,” declared the CEO of AS Roma, Guido Fienga.
“This historic relationship with AS Roma, one of the most legendary football teams in the world, is transformative, not just for Zytara and DigitalBits, but for the blockchain industry as a whole. AS Roma will be expanding the collective imagination by demonstrating how blockchain technology can be leveraged to elevate the connection between sports teams and their community of fans and other supporters,” added Al Burgio, the founder of Zytara and the DigitalBits blockchain.