Paris Hilton will live entirely online. The Sandbox revealed their collaboration with the style icon to construct her Malibu Mansion yesterday.
The Sandbox is a decentralized gaming virtual environment and a division of Animoca Brands. Paris Hilton’s virtual estate will move to the Sandbox in collaboration with Hilton’s business, 11:11 Media. More than 40 million mobile devices worldwide have The Sandbox installed on them.
“I am beyond excited to expand Paris World further into the metaverse. In collaboration with my amazing partner The Sandbox, my team is dedicated to building an incredible real-life experience for my fans,” declared Hilton.
Hilton is a Web3 early adopter. With Animoca, she created a line of digital wearables back in 2015. She also spearheaded the creation of Roblox’s Paris World.
With Hilton’s entry into the Sandbox, fans may immerse themselves in everything Paris. Her virtual Malibu estate will host events like rooftop parties where her community will be welcomed. A Halloween event will also be open to players.
Hilton’s team stated: “In the Web3 space, she’s a longtime crypto enthusiast, a lover of digital art, an avid NFT collector, and a metaverse icon. Her integrated media and production company, 11:11 Media, is a multi-billion-dollar enterprise with verticals covering TV (Slivington Manor Entertainment), podcasts (London Audio), digital (11:11 Digital), licensing, NFTs, music, impact, and more.”
The co-founder of The Sandbox, Sebastien Borget, commented: “We’re pleased to give a warm welcome to Paris Hilton, the queen of the metaverse. The Sandbox provides a creative space that allows anyone to let their imagination come to life, and Paris Hilton is building a glamorous fantasy land filled with virtual parties and diverse entertainment attractions from her universe.”