After the NBA and NFL, it is time for the Major League Soccer (MLS) to go the NFT way.
The MLS confirmed yesterday that it would release a collection made out of four NFT art pieces that will reference the two important games that are due this weekend: Portland Timbers vs L.A. Galaxy on Saturday at 6:30 pm EST and Seattle Sounders vs. Atlanta United on Sunday at 4:30 pm EST.
Four street artists will create the NFTs live, with each one of them representing an MLS squad. The event will be streamed at 6 pm EST on Bitski in a “battle series.” The NFTs will then go on sale on the same website. The four artists are Mighty Short, Aaron Kai, Paper Frank, and Kyler Martz.
This represents the first NFTs released by the MLS. In 2020, Sorare created Ethereum-based tokens that represented the players of MLS, but that was done via a partnership with the MLS Players Association, without involvement from the league itself.
The league has also confirmed that a part of the proceeds will be directed towards offsetting carbon emissions so that the partnership is totally carbon neutral. The MLS is working with Aerial.is for this.
“The special NFT art collection is the latest evolution of Major League Soccer’s commitment to celebrating the creativity in our sport and the permission to connect soccer with progressive and exciting art experiences,” declared Chris Schlosser, MLS SVP of media. “The live art battle, plus the modern take on a matchup poster, helps create a cultural moment that celebrates our League, and the two great MLS matches this weekend.”
Source: Decrypt.com.