Gucci, the Italian high-end luxury clothing brand, tweeted on Thursday that it is now accepting ApeCoin. An in-store sale of ApeCoin at select US boutiques will take place.
Following the 2021 bull market, the Florence-based fashion behemoth started accepting orders in early May. In addition to Bitcoin and Ethereum, Gucci has begun accepting payments in lesser-known cryptocurrencies like Dogecoin and Shiba. Inu.
Customers of Gucci can make payments using a QR code that is emailed to them. One of the most well-known figures in fashion also contributed $25,000 last month to the DAO of the NFT marketplace SuperRare.
In February, it launched a number of NFTs in collaboration with Superplastic. Other well-known figures have also adopted digital fashion such as Dolce & Gabbana.